Broadcast Ad Integration(PSAI)

Playout Side AD Insertion (PSAI)#

Playout Side AD Insertion (PSAI) allows to dynamically insert ads into a linear broadcast TV channel at the broadcaster’s playout, whereby the ad decisioning for a specific ad is made based on real-time audience data provided by a linear broadcast TV measurement solution. Thus, it enables broadcasters to sell their TV inventory in a digital-like approach (programmatic advertising) in real-time based on the actual viewership of their program. In addition to traditional viewership profile data as age, gender and social status, the solution features advanced data as program affinities and interest groups allowing advertisers to buy inventory for similar target groups both digital and on TV.