Re-think media production

Fraunhofer Digital Media @ IBC 2018 from 09/14 - 09/18 Amsterdam RAI, Hall 8 B80

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Trends and Technologies in Digital Media - Issue 7

Trends and Technologies in Digital Media 2018

Trends and Technologies in Digital Media 2018

Re-think media production – this implies bringing all sophisticated ideas and cutting- edge technologies to application-oriented production levels so that users cango “live” with these innovations.
With codecs and formats like HEVC (High Efficiency Video Coding), OMAF (Omnidirectional Media Format), and MPEG-H Audio, we are now moving to ready-to-use technology solutions. These implementations and systems meet the requirements for 4k and 8k video and for 3D and object-oriented audio in broadcast and streaming applications. The new codec JPEG-XS completes the way to IPbased workflows in professional production.
Streaming 360° content and VR also profit from these high-performing options and enable production and distribution for new 3D consumer experiences.

3D spatial video becomes one of the essential production methods for enriching media content and combining real and virtual objects into one holistic media experience. With volumetric video production and light field, we present some of the most-promising new technologies. The Fraunhofer Digital Media Alliance has been contributing to the future of media with revolutionary developments, contributions to standards, and award-winning technologies for many years. For example, 2018 is the 10th anniversary of our renowned easyDCP software suite, which is used worldwide for DCP and IMF mastering.
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SMPTE Annual Tech Conference

Visit us at in L.A. in the Westin Bonaventure Hotel from 2018, 22 - 25 October.

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Fraunhofer Alliance Digital Media

The cooperation of Fraunhofer-Institutes within the Alliance Digital Media provides innovative solutions and products for the digital age of motion picture.

We provide technological innovations for the whole digital media workflow, for immersive viewing and sound experiences. Benefit from our expertise in research and development as well as in standardization.

Profile of the Fraunhofer Alliance Digital Media

In the Fraunhofer Alliance DIGITAL MEDIA four institutes are working together to develop key components for a complete digital media workflow and for multi-format and multi-platform content creation and distribution. The institutes offer research and development in the areas of production, audio systems, data compression, post processing, transmission, projection, distribution and digital archiving.

As an one-stop competence center for digital media we provide for our customers scientific know-how and the development of solutions that can be integrated in workflows and optimize process steps.

The members of the Digital Media Network are actively working in renowned organizations and bodies like International Standardization Organization ISO, ISDCF (Inter-Society Digital Cinema Forum), SMPTE (Society for Motion Picture and Television Engineers), FKTG (German Society for Broadcast and Motion Picture), and in the EDCF (European Digital Cinema Forum). These contributions enable research and development activities based on international standards.


Members of the Digital Media Alliance

The Fraunhofer Digital Media Alliance consists of the following five Fraunhofer institutes:

c/o Fraunhofer Institute for Integrated Circuits IIS

Am Wolfsmantel 33, D-91058 Erlangen

Phone +49 (0) 91 31 7 76-5 105

Fraunhofer Institute for Integrated Circuits IIS

Am Wolfsmantel 33, 91058 Erlangen

Fraunhofer Institute for Telecommunications, Heinrich-Hertz-Institut HHI

Einsteinufer 37, 10587 Berlin

Fraunhofer Institute for Open Communication Systems FOKUS

Kaiserin-Augusta-Allee 31, 10589 Berlin

Fraunhofer Institute for Digital Media Technologies IDMT

Ehrenbergstr. 31, 98693 Ilmenau

Angela Raguse

Contact Press / Media

Angela Raguse

Communications Digital Media

Fraunhofer-Allianz Digital Media
Am Wolfsmantel 33
91058 Erlangen, Germany

Phone +49 9131 776-5105

Siegfried Fößel

Contact Press / Media

Dr. Siegfried Fößel

Speaker of the Alliance

Fraunhofer IIS
Am Wolfsmantel 33
91058 Erlangen, Germany

Phone +49 9131 776-5140

Fax +49 9131 776-5108